MobAdGermany 2010 gives insight into growing market

Mobile Advertising Research Germany 2010: ‘Facts and visions on and by the market’ confirms the growth of one of the hottest channels in the media mix. With high mobile penetration, personalization possibilities and characteristics as always-on, interaction and social context tools, mobile increasingly is seen as an optimal way for brands and consumers to communicate. Following the internet, mobile is expected to be one of the quickest growing media channels, in a market with above 132% mobile penetration.